The world of digital marketing is always changing, but generating leads will always be important for companies. No matter how experienced you are as a marketer or how new you are to online advertising, you need to know how to constantly generate leads if you want to be successful. No matter what the weather is like, your lead generation methods need to be strong and flexible enough to keep up with changes in consumer behavior and technology.
If you want to know how to get leads in digital marketing, you should look at the online channels you already have and find places where you can convert them. This can include your website as well as your free and paid social media accounts.
The Process of Getting Leads
Let’s go over the steps of the lead creation process now that we know how it fits into the inbound marketing method.
The first way a visitor finds your business is through one of your marketing platforms, like your website, blog, or social media.
Then, that person hits on your call-to-action (CTA), which could be a picture, a button, or a message that tells people to do something.
That call to action (CTA) gets the person to a landing page, which is a web page that has an offer and collects lead information.
In return for the offer, the person who lands on your page fills out a form. There you have it! You now have a new lead.
How to Generate Leads with SwaysEast
- Come up with interesting material.
SEO (search engine optimization) and content are often the first things that businesses do to get new leads. And for a good reason!
There are many great ways to get people to a home page. Most of the time, you write content to give people free, useful information. As long as they’re not in the main body of the text, they can be at the bottom of the post, in the hero part, or even on the side panel.
If people like your content, they’re more likely to click on your call to action and go to your landing page.
Content is king, and with SwaysEast’s Cabana tool, crafting compelling content has never been easier. Whether it’s blog posts, videos, or social media posts, create content that provides value to your audience and includes clear calls-to-action (CTAs) guiding them to your landing page.
- Ask for recommendations and reviews.
Referral marketing, also known as word-of-mouth marketing, can help you get new leads. Putting your brand in front of more people makes it more likely that you’ll get more leads.
You’ll want to send people to your landing page no matter what method you use to get leads. Everything else will take care of itself as long as you make a landing page that gets people to buy.
- Send emails often.
Email is a great way to get in touch with people who already know about your business, thing, or service. Since they already joined your list, it’s much easier to ask them to do something.
Email marketing is powerful because it allows you to build strong relationships by giving away useful information for free. When used correctly, email can quickly becoming the top source of new leads for business.
Harness the power of email marketing to reach people who already know your brand. With Riptide and Waves, create engaging email campaigns that drive traffic to your landing page and encourage conversions.
- Work with other creators and companies.
When it comes to getting leads, business partnerships often have a lot of untapped potential. Even if your goods and services are different, your target audiences are probably very similar.
Putting your name on your partner’s website is one way to do partner marketing. But you can go even further by working together on plans for content, ads, and other things. This is a good way for both of you to get your names in front of the customers of the other person.
One more way to look into this is to form partnerships with influencers whose goals and business are a good fit.
- Plan events for your business.
Industry events are a great way to meet people in your target group in person. By networking at events, you can turn new friends into good leads over time.
You can go even further and set up booths at events if you have the money for marketing.
At trade shows, it’s easier to qualify new leads from your booth by giving them a personalized demo or advice.
TikiBar can help you schedule appointments, attendance to events and more!
- Post on social networks.
Social media sites like Facebook, Instagram, X (formerly Twitter), and LinkedIn are great ways to get in touch with possible leads directly.
With the swipe-up feature on Instagram Stories, bio links on Facebook, and URLs on X, it’s easy to get your fans to do something.
You can also post about your products on social media with a call to action (CTA) in the description. You can read this post to learn more about social media efforts.
You can build an audience on social media by posting content naturally, but you can also run paid ads that help people learn about your brand and get in touch with you more quickly.
If you want people to convert after seeing your ads, make sure that the offer and landing page match exactly what the ad says they will do, and make it very clear what you want them to do.
Harness the power of social media platforms like Facebook, Instagram, and LinkedIn to reach potential leads directly. With SwaysEast’s integrated tools, you can create targeted social media campaigns that drive traffic to your landing page and generate leads.
- Give Free Trials
Giving away free trials of your product or service can help you sell more of it. After a prospect uses your product, you can get them to buy again by giving them more information or deals.
Putting your logo on your free versions is another good idea that will help you get more possible customers.
Entice potential leads with free trials of your product or service. With SwaysEast’s Surf tool, track leads through the sales funnel and nurture them into loyal customers.
Conclusion
Rain or shine, getting leads is an ongoing process that requires creativity, strategy, and persistence. You can connect with possible leads in a meaningful way and grow your business in a way that lasts by knowing your audience, making content that is interesting and relevant, using digital channels, and being open to new ideas. Remember that being flexible and persistent are the most important things when it comes to getting leads.
SwaysEast offers a suite of smart digital marketing tools to help brands create innovative solutions and experience their very own AI digital marketing success stories. Book for a FREE APPOINTMENT today.
