A Beginner’s Guide to Riptide

A Beginner's Guide to Riptide

“One accurate measurement is worth a thousand expert opinions.” – Grace Brewster Murray Hopper, American naval officer and computer programming pioneer. This oft-quoted business adage confirms that you can’t improve what you can’t measure. While the universality of that statement is debatable, it doesn’t discredit the popularity of email marketing and its uses in today’s competitive business environment. According to Chad S. White, Head of Research at Oracle CX Marketing […]