SwaysEast Updates for 2024: What to Expect

Staying up-to-date with the latest trends is not only useful, but absolutely necessary in the ever-changing world of digital marketing. With the arrival of 2024, SwaysEast, your trusted companion in intelligent marketing, is preparing for some noteworthy enhancements. Let’s take a sneak peek into what’s coming and how these improvements will reshape your digital marketing journey. 

  1. Cabana: Enhancing Content Creation

Our writing analytics tool, Cabana, is getting a significant upgrade to streamline your content creation process even more. In 2024, anticipate additional AI-powered features that enhance your writing experience. Real-time data analysis becomes more intuitive, providing crucial insights as you craft compelling copy. We’re upgrading automated project workflows to ensure smoother project coordination, ultimately saving you valuable time. 

  1. Riptide: Improved Email Insights

Riptide, the powerful email tracking plug-in, is set to make waves with its enhanced features. Clear insights into email performance will be presented through user-friendly graphs tailored to your organization’s needs. Riptide’s platform compatibility is expanding to seamlessly integrate with additional email providers, ensuring accurate tracking regardless of the service your audience uses. Effortlessly filter with optional tags and delve deeper into assessing email performance, understanding the effectiveness of your email campaigns. 

  1. TikiBar: Effortless Scheduling Redefined

TikiBar, the all-in-one booking solution, is undergoing a transformation to make scheduling even more seamless. Anticipate an interface revamp for an even more user-friendly experience. Customizable booking appointments will offer greater flexibility, allowing you to tailor schedules according to your specific needs. TikiBar is optimized for teams, introducing new features like round-robin bookings for equal time slot distribution among team members. Embedding TikiBar on any website becomes more seamless, letting clients book appointments directly without redirection. 

  1. Waves: Unveiling Email Marketing Potential

Waves, the all-in-one platform for email marketing, is set to introduce new features that enhance your connection with audiences. Expect an expanded template builder that simplifies the creation of captivating emails. Comprehensive AI and ML-driven reports and analytics will offer deeper insights into engagement statistics, enabling you to refine your strategies effectively. Seamless integration with other tools ensures efficient workflows, making Waves an indispensable asset in your email marketing arsenal. 

  1. Surf: Progress in CRM & Pipeline Management

Surf, the all-in-one CRM and pipeline management solution, is advancing to offer a more comprehensive view of your customer relationships. A refined dashboard provides a complete picture of your sales funnel, making it easy to track deals, appointments, and overall performance. Automation will take center stage, optimizing growth through AI-driven workflows and macros. User experience is enhanced with a sleek and intuitive interface, simplifying navigation and ensuring a delightful user journey. 


With the arrival of 2024, SwaysEast is reiterating its dedication to making smart marketing easier for everyone. These updates are crafted with one goal in mind – to empower you to achieve more with your digital marketing efforts. Stay tuned for a year filled with innovation, efficiency, and success as SwaysEast continues to evolve with the ever-changing landscape of digital marketing. 

If you want to speed up your content marketing in 2023, partnering with SwaysEast to grow your audience is a smart move. Are you ready to expand your brand’s reach and increase your audience? Schedule a FREE APPOINTMENT today.