Setting SMART Marketing Goals for 2024

As we wave goodbye to 2023, the world in 2024 is buzzing with fresh challenges and a boatload of competition in the business world. So, how do you sail through these waters? Simple — kickstart your year with a killer marketing strategy. In this article, let’s talk about SMART marketing goals and how you can set them to rock your 2024. 

Check out where it all began: Planning for a Successful Year Ahead: Setting Your 2024 Marketing Strategy 

What is SMART Marketing? 

Before we get into the nitty-gritty, let’s chat about SMART marketing. It’s not just a fancy term; it’s Specific, Measurable, Achievable, Relevant, and Time-Bound. Think of it as the roadmap to make your marketing goals crystal clear, doable, and, most importantly, effective. 

How to Set Kickass SMART Marketing Goals 

1. Dig into Market Research 

First things first – data is your superhero. Dive into market research to know your audience, spot trends, and figure out where your plans might need a little boost. It’s like the secret sauce for making decisions that actually work. 

2. Know What You Want 

Set your goals straight. Do you want to be the talk of the town, boost those sales, or reel in some top-notch leads? Clear goals are like the North Star guiding you to success. Make ’em SMART for that extra oomph! 

3. Connect with Your People 

Who are your people? Get to know them. Create personas, get the lowdown on what makes them tick, and figure out how your service can be their superhero. It’s like knowing the secret handshake to your audience’s heart. 

4. Spy on the Competition (the Friendly Way) 

Know your competition inside out. Check out their moves, prices, and where they hang out. It’s not stalking; it’s just smart. Use this info to stand out, fill in the gaps, and shine like the star you are. 

5. Tell Your Story 

Craft a story that’ll stick. Your message should be like a catchy tune, something that your audience can’t get out of their heads. Build your brand, connect with your audience, and make them say, “Yep, that’s my jam!” 

6. Budget Like a Boss 

Money talks, but a budget scream. Set it straight to avoid spending like a rockstar on tour. A budget keeps you on track and helps you focus on channels that’ll give you the best bang for your buck. 

7. Pick Your Battles (aka Marketing Channels) 

You’ve got the deets; now, what’s the plan? Align your choices with your goals and audience. Whether it’s old-school TV or the wild world of social media, choose the channels that speak your audience’s language. 

8. High-Five Your Success 

Keep tabs on your wins. Track and measure your success, like a personal victory dance. This data-driven approach helps you know what’s working, what needs a little tweak, and what’s downright killing it. 

How SwaysEast Can Be Your Wingman 

Now, let’s talk about SwaysEast, your trusty sidekick in this marketing adventure. It’s not just a tool; it’s your secret weapon. With Riptide, Cabana, Waves, and TikiBar in your arsenal, you’re ready to roll. 

  • Riptide: Peek into your audience’s email world. 
  • Cabana: Drop your content like confetti and see how it’s doing. 
  • Waves: Build an email strategy that’s like a heart-to-heart with your customers. 
  • TikiBar: The all-in-one booking system that’s like having a personal assistant for your business. 


Ready to rock 2024? Crafting a killer marketing strategy takes time, but trust us, it’s worth it. And hey, let SwaysEast be your guiding star. Schedule a FREE APPOINTMENT and dive into all the cool tools. Let’s make 2024 the year your brand steals the spotlight!