How to Use AI in Digital Marketing

How to Use AI in Digital Marketing

When artificial intelligence (AI) is discussed, people today may think of machines that can communicate with us, such as Alexa or Siri, or grand projects like self-driving cars. These are all extremely exciting and attention-getting, but the reality of AI is that thousands of tools and apps are quietly running behind the scenes, simplifying our lives by automating routine activities or generating predictions. 

This is true in every industry and business function, but especially in digital marketing where using AI to place items and services in front of potential buyers has been normal practice for a long time, even if we don’t recognize it!   

In today’s business world, artificial intelligence (AI) refers to software that can learn and improve without human intervention. This means that, while we’ve grown accustomed to machines assisting us with heavy lifting, they can now begin to assist us with jobs that require thinking and decision-making as well. 

Machines can now answer many questions that formerly required human interaction, such as “would this person be interested in my products?” or “what results will I obtain from this advertising campaign?” provided they are given the correct data. Because machines can answer questions much faster than humans, they can easily link together complicated strings of inquiries to make predictions like who is most likely to buy your items and where the best spots to advertise are

That’s the underlying premise of today’s business AI: automating learning and decision-making processes to provide knowledge (sometimes referred to as “insight”) that aids performance. And one area where it’s been put to good use is digital marketing!  

AI has progressed from Rosie the Robot to IBM’s Watson, and it currently serves as a tool for humanity. The reality is that technology, particularly AI, is rapidly gaining market share and will continue to do so in the coming years. It’s also safe to state that the digital marketing sector is always changing, with modern technologies being introduced daily. As a result, there’s no denying that some of these technologies have the potential to drastically alter our perceptions of online customer trips. 

Chatbot technology has exploded in popularity in recent years, and it’s no surprise that this trend will continue as AI advances. According to a recent study by Semrush, 40% of marketing and sales departments value AI technology and machine learning more than any other department for their success. 

The question is: which areas in digital marketing can AI have the most impact in 2022 and beyond?  

Targeted Marketing  

One of the most important aspects of focused marketing is persuading your target audience. But how do you persuade someone you don’t know? 

AI is the future of digital marketing in the coming year, whether it’s in virtual assistants, predictive consumer segmentation, or smart design for individualized customer experiences. 

Traditional advertising is less effective than marketing that targets people based on their broad inclinations. Marketers may utilize customized data to evaluate whether buyers will be interested in a product before asking them to pay anything at all, thanks to artificial intelligence 

Marketing Automation and Personalization   

Have you ever wondered whether you could automate your content creation while keeping it precisely personalized? Yes, you certainly can. Marketing automation and personalization combined with artificial intelligence create a level of customization in marketing that is unrivaled. Businesses can gain a substantial advantage in the struggle for clients by doing so, resulting in increased sales and revenue in the post-pandemic era. 

Is it audible? As you read this, you’re surrounded by a faint sound of artificial intelligence. It’s an automatic email from the service you signed up for, and it’s coming from your inbox. It’s automatic, but it’s also individualized.  

Pay-per-click (PPC) advertising, display advertising, conversion rates, search engine marketing (SEM), keyword research, SEO, social media marketing (SMM), and website analytics can all be automated with AI solutions. 

Predictive Analytics-Driven Personalized Recommendations 

Rosetta is a project created by the Facebook team. This project aims to use AI and machine learning to recognize text in photographs and videos in order to improve the quality of material users see in their news feeds, IOS suggestions, and other Facebook locations. This project investigates the use of artificial intelligence (AI) to improve the user experience by determining what individuals are interested in and improving their Facebook participation.  

Predictive analytics, often known as predictive modeling, delivers actionable data that would otherwise be hidden. It’s a method of predicting people’s future behavior based on historical data and testing runs.   

With AI in digital marketing, we can provide users with individualized recommendations, resulting in increased user retention and repeat usage. 

AI-Driven Content Marketing  

In the digital age, advertisers are increasingly discovering that adopting tools to assist them to acquire deeper insights into customer behavior gives them a competitive advantage.   

Reaching the right people with the right message at the right time is the key to marketing and growth. This is sometimes accomplished through performing market research to understand what issues people are worried about from a cultural and societal aspect, as well as reviewing macro-level facts about your target market (age group, income, education level). If you want to give your audience a reason to read your message, segmenting that information and shaping it into something you can market to them is critical. This is where artificial intelligence (AI) comes in. 

In the dissemination of material, artificial intelligence is beginning to play a significant role. It assists by anticipating subjects that are likely to attract attention and delivering material with pinpoint accuracy around such themes. 

Artificial intelligence is used by B2B and small businesses to generate content recommendations to customers based on past purchases, browsing preferences, and demographic data. This technology outperforms traditional direct marketing approaches because it provides clients with far more engaging information and avoids many of the drawbacks of the previous method, such as the need to send out many catalogs.  

Customer Relationship Management (CRM) 

Companies like Zendesk, Salesforce, and IBM spend a lot of money creating artificial intelligence that can engage with clients more humanly.  

Artificial Intelligence (AI) enables businesses to: 

  • Get real-time insights into how your customers interact with you through the many channels you use to communicate with them. 


  • Assign cases to the most appropriate support group automatically, then utilize predictive analytics to decide the best next step. 


  • Chatbots can be used to offer knowledge via automated workflows, which can be a very cost-effective approach to grow your customer base. 


  • Analyze customer data to determine which prospects are most likely to become customers, and then assist organizations in nurturing these relationships. 


Artificial Intelligence in Digital Marketing of the Future 

If you work in digital marketing, you might be concerned that we’re going toward a future where humans in your position will be obsolete. Current predictions, on the other hand, suggest that AI will end up producing more jobs than it eliminates. However, it is unavoidable that your employment will change. Marketers will devote more effort to creative and strategic duties rather than technical tasks such as predicting or segmenting customers. Those that are capable of working with technology and finding new technical solutions as they become available will be extremely important to their companies and have a bright future ahead of them!   

SwaysEast offers a suite of smart digital marketing tools to help brands create innovative solutions and experience their very own AI digital marketing success stories. Book for a FREE APPOINTMENT today