Email Tracking: What You Need to Know

email tracking

Email tracking provides the sender with visibility into who opened the email they sent when it was opened – a few even go so far as to tell the sender where the email was opened. Email tracking is a basic but effective sales and engagement monitoring tool that marketing professionals and salespeople leverage to evaluate the quality and efficiency of email marketing campaigns and lead engagement. 

How does email tracking work? 

Email tracking systems automatically attach an invisible pixel image to the body of the email. Some detect the exact time and date a recipient opens the email. Others can tell where or how often the email was opened. There are even email trackers that can provide device information or browser capabilities. Though they cannot guarantee 100% accuracy and precision, they can still provide valuable insight into the interaction between recipients and the elements of the email.  

Email tracking software provide some or all the following insights – depending on the tool: 

  • If the recipient opened the email 
  • When and where the email was opened 
  • How often the email was accessed 
  • What in the email was clicked 
  • When and where the recipient replied 
  • If the email was marked as spam 
  • If the recipient unsubscribed from the email  

Email trackers remove the guesswork and improve an organization’s marketing and sales efforts by showing: 

  • If certain email templates generate the expected response from the recipient  
  • Whether or not certain email templates are opened or sent directly to trash/spam 
  • Which links get the most clicks and which attachments are downloaded most frequently 

3 Benefits of Email Tracking Software 

  1. Time savings 

    If recipients show interest in your first email outreach, then you know that it may be worth sending follow-up emails to generate a response or some level of engagement from the recipient. If the email was ignored the first time, several factors can be considered such as the schedule of sending it, the subject of the email, or its relevance to the recipient. Having this insight allows for instant testing and improving of email marketing strategy. 

    Email trackers show which emails lead to greater recipient engagement and which do not. This allows sales and marketing to spend less time chasing cold prospects and focus on warm leads who are currently engaging. 

  2. Lead/Prospect Context  

    Because it shows how recipients responded to your email, you can use this to strengthen or personalize your outreachView at a glance a contact’s information – work experience, professional history, social profiles, etc. This is really helpful for sending a follow-up email tailored around that or for customizing your approach to get the sale. 

  3. Optimize email marketing efforts 

    All the unique insight gained from a recipients’ interaction or engagement with the emails help ta hone an overall email strategy.  

    First, it provides a clear view as to how you are doing. Which elements boost email reputation, and which variables need improvement.  

    Second, it improves email scheduling, spacing, and frequencyThis will ensure that they’re sent at the right time of the day to a specific time zone. 

3 Tips to Better Track Email 

  1. Install an email tracking system. 

    The default email template provides a very limited amount of insight and information. A better option is to invest in an optimized email tracking tool.   

    The right email tracking tool will provide real-time updates on contact response and pertinent email engagement metrics to help convert sales leads into sales deals. Ideal metrics include: when an email is opened, who opened, when did they open in and where was in it opened. Imagine a lead receiving your email and you being notified when they open it and then giving them a call. This is the sort of sales service that will set you apart from your competition 

    The email tracking app like Riptide, has all of these capabilities designed help you understand and improve your email campaign performance – the smarter way. 

  2. Compose an email. 

    You just type away, right? That is easier said than done.  

    Often the reason you find yourself staring at a blank screen and struggling to craft the right message is because you don’t have access to the profiles of prospective recipients. Said differently, you don’t know your audience. 

    Riptide gathers the data and creates reports to help you know your audience and kickstart your email content. If you know exactly who your target audience is and what they’re interested in, it is much easier to provide contextually relevant content that provides real value for them. 

  3. Receive notifications.  

    Riptide has a user-friendly dashboard that provides real-time updates on tracked emails sent. It detects when and where emails are opened, analyzes the target recipient’s behavior during email engagementand optimizes email content based on insights and reports 

Take the guesswork out of email marketing campaigns. Be equipped with the power of knowing when it’s time to call and close the dealRiptide is your email tracking tool that helps you do all that and much more – the smarter way! Get started now.