Email Tracking: The Ultimate Guide + 7 Best Tools (2022)

Email Tracking: The Ultimate Guide + 7 Best Tools (2022)

Email tracking is a simple and easy way to gain insights into your marketing efforts. In this guide, we will show you how to track your emails and what tools are available to help you do so. We’ll also discuss why email tracking is important and how it can improve your business by providing data on how people interact with your brand or product. 

What is email tracking? 

Email tracking is a type of analytics tool that allows you to see how your emails are performing. It can help you optimize your campaigns and increase open rates, as well as identify which emails are being flagged as spam by users. 

Email tracking can help you understand: 

  • How many people opened and clicked on each email in the campaign 
  • Which content was most popular among recipients (i.e., which subject lines or CTAs performed best?) 
  • If there were any problems with delivery or formatting issues in specific areas of the body text 


Why track email? 

Email tracking is essential for any business that wants to make money online. It can help you see how many people are opening your emails, how many click on links within them, and what kind of content they’re engaging with. 

If you’re not tracking emails yet—or if you don’t know how—here are some reasons why it’s important: 

  • You’ll get an idea of the size of your audience & where they come from 
  • You can track open rates & click through rates (CTR) so that you know which parts of your email marketing campaigns work best 
  • You’ll be able to improve future campaigns by knowing what types/amounts of content resonate with recipients 


What is the best email tracker? 

When it comes to email tracking, there are several tools available. However, the most popular and widely used email tracker is Riptide. 

Riptide is a powerful tool that allows you to monitor your emails by tracking opens and clicks without having to install any software on your computer or mobile device. It also allows for custom reporting so you can see which messages have been opened, who opened them and when they were opened as well as other statistics about each message including who sent it (if applicable), when they sent it and what country they’re from. 

Mailtrack is another great free service that offers all the features listed above plus more: You can track many types of emails such as newsletters, sales letters etc.; create segmented lists with customizable conditions; customize templates based on whether people open an attachment or not; export data into CSV format so that others can access it easily; import contacts directly into Mailtrack if desired…and much more!

1. Riptide | Best Overall Email Tracker [Reviewed]

Riptide helps you and your team curate personalized content with a lightweight email plug-in. You shouldn’t waste time and effort attempting to guess which emails will attract your audience’s attention. With Riptide, you can eliminate that uncertainty by providing your team with the right analysis tools. 

Riptide is the best email tracker overall. It quantifies email performance using data-driven metrics without requiring CRM or dedicated email marketing tools. By integrating with your favorite email provider, Riptide gives you insight into your audience’s actions. 

In Riptide, all important email metrics are displayed in an easy-to-read dashboard. You can see exactly when and where your audience is engaging with your content. You can explore new methods for measuring email marketing success and visualize how your audience interacts with your email through beautiful graphs customized to your organization. 

You can optionally tag emails in Riptide, where you can filter them through the Tags section. View the relevant information for specific groups of emails that you have previously labeled. 

Get started with Riptide for free here.

2. Mailtrack | Best Free Email Tracker for Gmail and Outlook [Reviewed]

Mailtrack is a free email tracking tool that works with Gmail and Outlook. It’s a great way to keep track of your emails, which you can use to understand what your recipients are thinking and how they’re acting. 

Mailtrack also has some great features that make it stand out from other tools: 

  • You can see when people open an email, read each message or click on links within them (so you know who was interested in what). 
  • You’ll get alerts when someone replies to one of your messages, which gives insight into the conversation between you and them. 


3. ToutApp | Best Sales Email Tracker [Reviewed]

ToutApp is a sales email tracking tool that tracks email opens, clicks, and conversions. It’s a good tool for businesses that want to track their email marketing campaigns. 

ToutApp has a free trial and pricing starts at $49/month.

4. Bananatag | Best Email Tracking for Marketing Campaigns [Reviewed]

Bananatag is a marketing automation platform that tracks emails and allows you to see how many emails were opened, which links were clicked, and more. It also lets you track emails from different platforms (such as Gmail, Outlook, etc.) 

Bananatag has been around for quite some time now, but they have recently improved their product by adding new features such as: 

  • Email tracking with A/B testing 
  • Email segmentation – segmenting by device type or user location 
  • Real-time reports on open rates and click rates 


5. Pabbly Email Tracker | Most Affordable Email Tracking Tool [Reviewed]

Pabbly is the most affordable email tracking tool, with a price tag of just $10 per month. It’s also got an easy-to-use desktop app and mobile app that allow you to track your emails from anywhere. 

Pabbly provides full report automation for its users so they can easily see how many emails came from each source and which links were clicked on within those messages. In addition to this, Pabbly also has a built-in CRM system, so you don’t have to worry about building one yourself! There’s no better way than this simple solution if you want something cheap but effective at helping with your marketing campaigns!

6. Reply | Best Email Productivity Tool [Reviewed]

Reply is an email productivity tool that allows you to track emails, manage your inbox and schedule emails. You can also use Reply to schedule emails in advance, send follow-up reminders and track the delivery of your emails. 

Reply has a few other useful features as well: 

  • Enable snoozing for new messages so that they won’t appear in your inbox until you’re ready for them (or at least until they’re marked “read”). This will keep things from cluttering up your Inbox with spammy notifications every time someone sends an email about something important. It’s also a great way to make sure that any urgent matters are handled by someone else without having to write down notes on paper or create more work for yourself! 
  • Schedule future messages for later delivery so that if something comes up during the day – say, if there’s some sort of important event coming up tomorrow – then all those pending tasks can be sent out right away before anyone else notices them missing from their inboxes later on down road.”


7. MixMax | Best Email Automation Tool [Reviewed]

MixMax – This tool allows users to create automated sequences based on different triggers such as sign-ups or clicks from previous messages (email submits). Users can also create templates with preset buttons where they will push out certain actions each time someone opens one of their emails like sending an appointment booking form directly into calendar app etc…

Learn how to track your emails or use one of these tools to easily send tracked emails. 

Email tracking is an effective way to see what happens after you send an email. You can track clicks, opens and other metrics that show how many people have opened your emails. Tracking your emails is also essential if you want to measure the performance of your campaigns or even know if they’re getting any response at all. 

There are many tools available when it comes down to using email tracking software, but the best overall tool is Riptide which is available for free 


We hope this guide has helped you understand how email tracking can help your business, and we wish you the best in your email marketing campaigns. If you have any questions about our list or would like to share your own experience using a tool from this list, please let us know in the comments below! 

Riptide Can Transform Your Email Marketing   

Riptide from SwaysEast allows you to get all the performance statistics you want for email marketing within a single platform and stay up to date with the content that matters to your audience. 

GET STARTED FOR FREE and witness how Riptide can transform your email marketing for business growth and success.