Email Marketing Strategy and Tips for Successful Campaigns

Email Marketing Strategy and Tips for Successful Campaigns

Email marketing is a powerful tool for businesses to reach their customers, but it can be difficult to get started. If you’re new to email marketing, here are some tips for creating an effective campaign that will drive engagement and increase sales: 

Define your goals and organize your list. 

It’s important to define your goals before starting a campaign. For example, if you want to increase sales by 10% over the next year, then it’s likely that you’ll need to create a goal with specific benchmarks for what success looks like. This can be as simple as “Increase sales by 10%” or “Increase email open rates by 5%” or even more detailed such as: 

  • Increase email opens from 2% of recipients opening emails sent by us this quarter (third quarter) 
  • Increase average order value from $40 per month over last year


Create a campaign for every goal. 

You can’t just create a few campaigns and hope that they will all be successful. You need to set up a campaign for every goal, and use that one in your email marketing efforts. 

For example: If you’re running an email newsletter campaign with the goal of increasing website traffic, then you should make sure that at least one of those emails includes links or calls to action that lead back to the site’s home page. This makes it clear where people should go if they want more information on what you have to offer them (and helps retain those who have already subscribed). 

This strategy also works when sending out direct mailers or other types of marketing materials—the more specific tasks are assigned within each campaign, the better chance there is for success! 

Write well and use visual content. 

The next thing to think about is how you’re going to get your readers engaged. The best way to do this is by writing well and using visual content. There are many different ways you can use images in your email marketing campaign, including: 

  • Use short sentences and paragraphs. Keep them short so that people don’t have time for distractions like clicking away from the page or opening more emails before they’ve read yours! 
  • Use bullet points and numbered lists when possible (and make sure they’re relevant). This makes it easier for people who want more information on something specific within their inboxes without having any extra clicks involved in order access those resources themselves later down the road after reading through everything else first hand.”


Pay attention to your subject line and copy. 

A well-written subject line is a great first impression for your reader. It should be short, compelling and personal. That’s why we recommend using it as the headline for your email campaign. 

When writing copy, keep in mind that people are reading your mail on their phones or tablets—not on paper! Your text should be easy to read and understand at a glance; this will help you avoid confusion when someone receives an email from a brand they don’t recognize (like yours). 

One way to avoid confusion is by making sure that all of your content is relevant to the audience who receives it. You should also personalize each message so readers know exactly who sent them something specific–this helps build trust between brands and consumers alike! 

Focus on personalization. 

Personalization is the key to success. It can mean different things for different companies, but when all is said and done, it’s about making sure that your message is relevant to the recipient and that they’ll be able to act on it quickly—whether that’s clicking through an email campaign or responding to an online survey. 

  • Personalize subject lines: In order for recipients to know what they’re getting when they open up an email from you, make sure your subject line truly reflects their name or surname (and not just some random combination). For example: “Hi [Jane Doe],” or “Dear Jane.” This helps ensure that no one misses out on important information by accidentally clicking over into another folder without realizing it! 
  • Personalize content: A great way of personalizing content is by including links inside messages so users can click through directly into those sites instead of having them scroll past everything else before finally landing on whatever page was intended (which might not even be related at all!). For instance: “Click here for more info about [company].” Or maybe something similar like this would work better?


Integrate email with other channels. 

Email marketing is a crucial part of your overall marketing strategy, but it can be so much more than simply sending out emails that you don’t need to do this on its own. Integrate email with other channels and online activities so that users who click through get the right content in their inboxes at just the right time. 

  • Social media: Facebook, Twitter, LinkedIn and Pinterest are all good places to link up with other content creators (and potential customers) based on interests or demographics—so make sure you’re posting things like blog posts and articles relevant to this audience! 
  • Offline marketing campaigns: If someone doesn’t have access to high-speed internet 24/7 then they probably won’t be able to check out all your latest promotions anyway; so consider using offline channels such as flyers/brochures/emails sent directly into people’s mailboxes instead. This will help keep them engaged long after they’ve seen something online first time around! 


A successful email marketing strategy is all about personalization, integration, and good writing. 

  • Personalization is key. You need to know your audience, and then make sure that each email is tailored specifically for them. This can be done by: 
    • customizing the subject line based on their profile (for example, “Wedding Planning” or “Real Estate Agent”) 
    • adding a special offer at the bottom of each email (like a link to your website) 
  • Don’t use generic language. Instead of saying “thank you,” try something more personalized like “I appreciate your recent response.” When it comes time for writing copy, focus on using positive language and avoiding negative words like never before—and don’t forget about visuals! Visuals are an easy way to show people how great things are going at your company without having them read through long paragraphs of text first (which would take longer than just scrolling down). There’s also been some research showing that using photos makes people feel more connected with other humans online; so if there aren’t any good photos around yet then don’t worry about making new ones—just find one from somewhere else online instead (eBay maybe?).


We hope you’ve been inspired by the tips and tricks we discussed in this post, and that you will use them to create an email marketing strategy that works for your brand. The most successful campaigns are those that focus on personalization, integrate with other channels (like Facebook or Twitter), and use visual content like infographics or videos—all of which help you engage with your audience more effectively. 

If you want to create an incredible digital marketing strategy, invest in AI driven marketing tools like SwaysEast.   

SwaysEast offers a suite of smart digital marketing tools to help brands create innovative solutions and experience their very own AI digital marketing success stories. Book for a FREE APPOINTMENT today.