Basic Guide to Email Marketing

Basic Guide to Email Marketing

Thanks to email marketing, individuals and organizations can do wonders. When utilized properly, this marketing channel helps create and nurture lasting, profitable relationships between businesses and customers.


Fast Facts about Email Marketing



Email Marketing Defined


Email marketing is the use of email to promote business products and services to a target audience. This is a direct, effective, and powerful digital marketing strategy that establishes a connection with prospects and turns one-time buyers into loyal customers.

Email automation is a way to create and send personalized or tailored content to prospects and customers based on defined metrics and targeted schedules. Automated email scheduling enables reaching the right people, concentrating on the right message, and communicating at the right moment.


Benefits of Email Marketing


  1. Cost Effective
    An email marketing campaign only requires a basic strategy that complements current brand vision and an affordable email tracking tool to execute plans and measure performance.
  2. Full Control
    Your digital marketers have full control over every aspect of an email campaign to reflect brand identity, stand out among competitors, and bring better business results. You hold the rights to all content materials, making email your most valuable online marketing asset.
  3. Ease of Use
    Through built-in design features and intuitive editing capabilities of email marketing software, it is easy to create custom-built email marketing campaigns that can be fully automated.
  4. Measurable
    Through a high-quality email tracking tool, there is speed and accuracy for evaluating the effectiveness of email marketing campaigns. Information is usually available from a comprehensive dashboard, providing a clear picture of results for specific emails.
  5. Excellent ROI
    The abovementioned statistics prove that email marketing converts better and brings the highest return on investment of all online marketing channels. If you run and measure an email marketing campaign the right way, there is assurance of continuous revenue flow for your business.


Steps to a Successful Email Marketing Strategy


  1. Define target audience: Identify your buyer personas and customize your email campaign based on their wants, needs, and expectations.
  2. Establish goals: Determine what you want to accomplish with a specific email marketing strategy as this will dictate content type, recipients, benchmarks for success, etc.
  3. Build email list: This can be done by importing existing customer details or building your list from scratch.
  4. Choose an email campaign type: The goals you want to achieve will determine the email campaign type you will create.
  5. Create first email campaign: Structure email campaign for easy reading – with minimal text, compelling visuals, and highly relevant to readers’ interests.
  6. Make a schedule: Decide on when and how often to send emails to your contacts and be consistent in doing so.
  7. Test email campaign: Send a test email to other people in your team for an honest review of overall format and tone before sending off to intended recipients.
  8. Measure results: There are key email metrics to track and measure that will provide valuable insight on the health and success of your specific email campaign.


Email marketing campaigns provides valuable data on customers, competitors, and the future of your business. Do you need help tracking your email marketing performance? Get started today.