10 Social Media Tools Every Content Creator Needs

10 Social Media Tools Every Content Creator Needs

Today’s social media landscape requires a lot more than meets the eye. Posting on social media may seem easy from the outside. However, there’s really a lot of work that needs to go into it when it comes to social media content creation and editing. Luckily, there are countless tools available to help you ace your social media game. 

These tools will help you create content for your website or social media feeds on a variety of platforms, including Instagram, Twitter, TikTok, and more. 


Canva is an essential tool for social media. Using layouts, templates, and design elements, Canva allows users to quickly create high-quality social media graphics. 

There is a free version of the tool that is extremely comprehensive, but those who want more can invest $12.99 per month (for up to five people) or go with pro or enterprise pricing if it’s the right fit for their business. Education and non-profits can use it for free. 

With Canva, you can create beautiful graphics using Canva’s amazing library of templates as-is or customize them to suit your needs. Social media graphics are provided for various content formats across platforms in a dedicated section. Make the graphic your own by adding your own unique elements. Use any social media platform to share your new visuals. 


Cabana helps you create stellar written content. With powerful AI machine learning to improve writing, sentiment and vocabulary, it automatically edits your work in real-time, as you type. It also allows your entire content team to assign and collaborate on articles to eliminate any bottlenecks or delays.  

As a result, Cabana helps you deliver fresh copy that integrates the best keywords, sentiment and format to engage your target readers.  

With Cabana, you can create amazing copy.  


With Riptide, teams can curate personalized content via email. Trying to guess which emails will capture your audience’s attention is a waste of time and effort. With Riptide, your team is equipped with the right analysis tools to maximize your chances of connecting with your audience. 

With Riptide’s data-driven metrics, email performance can be quantified without using a CRM or dedicated email marketing tool. Riptide takes the wheel by integrating with your favorite email provider, giving you insights into your audience’s behavior. 


TikiBar is your all-in-one booking solution – it automates appointment setting and customizes meetings. Don’t let a complicated, clumsy, and poorly planned scheduling system waste valuable time and effort. TikiBar provides frictionless booking and scheduling to keep your team and customers focused on the things that matter. Spend more time finding leads, turning prospects into clients, building a customer base, and growing your business. 

TikiBar gives you the ultimate flexibility in appointment scheduling. Our booking appointments can be customized to meet your specific requirements. You can change everything from the duration and time between your event bookings to cancellation and rescheduling policies. 


Waves is an email marketing tool that makes it easy to grow and connect with audiences. Using Waves, you can create and implement effective data-driven email marketing campaigns. It doesn’t matter whether you are a small business trying to grow an email list or a large enterprise trying to increase conversion rates.  

The easy-to-use template builder and email marketing management system helps you connect and convert with your target customers. 


Using Hashtagify.me, you can search for hashtags for free (with paid add-on features). When you search for a hashtag, you can determine its popularity and how it’s used. To use the tool, enter a hashtag in the search box, and it will search Twitter and Instagram for its performance and related hashtags. Besides influencers and recent tweets, you’ll also see demographics and recent tweets containing that hashtag. With paid memberships, users can track influencers and usage patterns, sign up for alerts, and sign up for hashtag alerts. 


On social media networks, video is the most popular medium. In most cases, these videos are created by expensive external agencies. There’s a danger of the final product looking contrived, missing the message, and draining budgets as well. 

With a tool like PowToon, you don’t have to be a video master to create engaging videos, especially for presentations. You can customize several templates on the platform according to your business needs. Sharing across your social networks is as easy as plugging and playing your content. The monthly price ranges from $19 to $99 for free and paid versions. 


It’s a great idea to ask questions on social media to encourage engagement. However, sometimes a simple question isn’t enough to get your audience’s attention. Typeform can help you with that. 

With Typeform, you can create quizzes, forms, and surveys in a variety of formats, including image-based, multiple choice, short answer, and yes/no. 

You can share your quiz on multiple social media networks in the format that works best for your audience once it has been created. There are free monthly questions and responses, as well as Basic, Plus, and Business versions with additional features. 


In addition to creating stand-alone presentations, Prezi lets you create interactive charts and graphics that will appear alongside presentations. Presentations and collaboration from home have become increasingly important since the COVID-19 pandemic hit, and the platform has taken advantage of its technology to make it seamless and attractive. 

Prezi is compatible with Zoom, Microsoft Teams, and Webdex, and it has an ‘Inspiration’ section where you can see how other brands engage their audiences. In addition, reusable templates and designs are available so you don’t have to create everything from scratch. Subscriptions for individuals start at $3 a month. 


Podcasts can be created, distributed, and monetized on Anchor. Free of charge! Audio can be shared on all major podcasting platforms and free social media platforms. You can analyze podcast performance through analytics through engagement insights by distributing it through Spotify – the great audio disruptor. 

Anchor makes it easy to record and share social media-ready videos and audio recordings. 

If you want to create an incredible digital marketing strategy, invest in AI driven marketing tools like SwaysEast.   

SwaysEast offers a suite of smart digital marketing tools to help brands create innovative solutions and experience their very own AI digital marketing success stories. Book for a FREE APPOINTMENT today.